Design Process Poster 2

The Haiku that I used to inspire my posters was:

The sea darkening . . .

oh voices of the wild ducks

Crying, whirling, white

(Basho.M 2018)

The Process

For poster two I started by pulling out themes from my haiku that weren't initially obvious. I wanted my second poster to have a point of difference from the first. I started by again just doing sketch studies of these themes to come up with ideas and symbolism that represented their meaning. I played around with wire-framing to look at different compositions and to see what I found appealing to look at. At this stage I also did some general googling to see what kind of movie poster style I was interested in exploring.

I then decided on the theme lost which I decided was also a good name for my film. I played around with this idea and came up with some rough concept ideas of what I was planning on drawing. At this stage I also asked for the opinions of friends and family to see what elements they though worked.

I then settled on a design that I liked and at this stage I was still unsure about the composition of the image so I treated this mockup as almost a wireframe giving myself an idea of where things could go, however I still was not completely settled on this idea.

Before starting the actual design I had a play around with colour scheme so that when I started drawing I could have constancy throughout my design. I created a custom colour scheme that was complementary (focus on blue and yellow) with the pop of read that I used in the parts of my poster that I wanted to have the strongest salience.

I scanned the initial mockup into photoshop so that I could use it as the outline of my drawing. This meant that I could get the sizing and location of the elements as close to the mockup as possible.

I ended up significantly changing the composition of my final design as I felt that it could better meet the rule of thirds. By moving the 'island' to be slightly off centered it completely changes the way the viewer looks at the poster. Now the text has greater salience as it is both located in line with the rule of thirds as well as its red colour standing out from the blue/yellow/grey colour scheme. I also used semiotics in this design by using the small boat as a signifier. The boat signifies the idea of being "lost" as its small size in comparison to the rest of the image tells this story. The use of a darker colour scheme is a reference to my haiku. I used the idea of "the sea darkening" as inspiration for both the imagery and the colour.

#DES101

Basho.M (2018), Haiku of Basho. http://oaks.nvg.org/basho.html